Smack Lobster

Smack (11 of 22)

Smack Lobster Roll Deli, Binney Street

History and Background:

The 3rd November 2014 opening of Smack Deli was an anticipated one, starting with a 50% soft launch, it had everybody at its feet. The sister of the Burger and Lobster chain opened by the Goodman group sells 4 different types of lobsters rolls, and other lobster related dishes. Their ‘fast food fine diningconcept has been a unique one, with not many (if any) similar to Smack Deli.

The meal:

Smack (3 of 22)

Courgette Fries £3.00 (takeaway) £3.60 (eat-in)


Smack (4 of 22)

Seven Samurai £7.50 (takeaway), £9.00 (eat-in): tempura lobster, Japanese mayo, Japanese cabbage, cucumber, pickled ginger and spring onion


Smack (7 of 22)

Mexican £7.50 (takeaway) £9.00 (eat-in), chipotle, mayo, corn, peppers, jalapenos


Smack (15 of 22)

Happy Ending, and California £7.50 (takeaway) £9.00 (eat-in)

It’s almost empty whenever I do pop in now as the lobster hype as died down, but nevertheless, some highly recommended things from Smack Deli include the Lobster Chowder and the Seven Samurai Roll. Courgette fries can tend to be a bit too oily, and Mexican lobster roll has strong flavours which overwhelm the lobster taste.

Smack (16 of 22)

Lobster Chowder £4.80 (eat-in)


Smack (18 of 22)

Happy Ending: Japanese Mayo, Shredded Napa Cabbage, Coriander, Fish Sauce


Smack (19 of 22)

California: Lettuce, tomato, cucumber, avocado, avocado mayo with lime

Service: Minimal interaction since it is fast food style. Slightly overstaffed considering how empty the store is for most of the day.

Bits and bobs:

  • A large seating area downstairs
  • Really quick service, so ideal for lunch breaks
  • They do whole lobsters too (for £10.00)

Price: £

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