History and Background:
A little history on the internet on ASSA while I’ve researched where I can, it has been around since at least since 2008 with 2 branches, one on Giles Street, and the other, Romilly Street (near Kyoto).
Giles Street branch has since closed down due to the renovation works ongoing at Tottenham Court Road. An insider tells me the owner of the building block on Giles Street intends to knock down and rebuild it upscale residential flats. We shall see…
I have only ever been to ASSA for its hotpot, catered for all spice levels, and a variety of different hotpots you can choose from. Other food such as it’s kimchee pancake, and rappokki are very much recommended.
ASSA lists an extensive set of Korean dishes alike, such as rice cake soup to alcoholic drinks such as cucumber soju.
I’m a sucker for Korean food, probably stems from doing a homestay for a month in Seoul when I was 18. Ramen with rice cakes and dokbokki is a favourite of mine, if you like it like it spicy and sweet at the same time, definitely try this out. Ramen is 70% cooked, how I like it.
When you’re waiting for the gas to heat the soup base, don’t play around the pan just yet! You can order extra condiments (it’s pretty normal to do so, otherwise you don’t have much in the pot). Extra condiments vary in price but you’re given an extensive choice. Ask the waiter if you don’t know what they are. Some extras can be vague, i.e. ‘noodles’, ‘ramen’ and ‘glass noodles’, so what kind of noodles are ‘noodles’?
This was okay, nothing special, and wasn’t that hot, very fatty pork. I like my meat more lean…
Service: Like most hotpot meals, or BBQ meals, there is expected, minimal customer interaction, but fret not, they’re friendly and helpful when you raise a hand or 2.
Bits and bobs:
- They have karaoke rooms downstairs
- Spread over two floors
- Can always ask to refill the soup base when hotpot is drying out, or gas
- As far as I remember, Korean BBQ there is grilled before serving, no DIY here!